http://www.pgdesign.us/index.aspx#.VW6HbUYe3Mc
The concept for the POCHI came to me when I was searching for new ideas at a five-and-dime store and saw some coin purses. I've always loved the traditional Japanese coin purses made with pretty fabrics and the ones they had at that store were very cute. That's when it struck me: What if we made coin purses out of silicone? An image popped into my head (roughly the same thing as what we ended up selling), and I thought to myself, "This will definitely be cute!"It was in June 2008, at my very first in-house planning meeting, that I brought up the idea for the POCHI. All of my colleagues liked my proposal, so we began thinking about how to bring it to the market and we started developing the product. The theme of the planning meeting had been "sundries made of silicone." Up until that point, there had been a lot of kitchen goods made with silicone, and they always looked cheerful and colorful in shops, so we were trying to think of other ideas that might work.
Pochi
Kaisatsu card holder
Welcome to the Official Website of p+g design
Highlight your passion for fashion with the brilliantly stylish accessories from p+g design. Never has fun-loving flair been so easy to use and perfectly proportioned to keep everyday essentials. Each of our accessories features a compact design and our signature suede-like silicone material that unite for a sophisticated and charming way to put your colourful life in order. Lasting and wonderfully soft to the touch. Available in many great colors to match every unique personality. p+g design brings fashion to a new level of seamless style for any occasion.
With just a pinch, you’ve found a convenient way to keep your items...and your life... organized.
Meet the Designer
Ikuyo Ejiri Talks About the Birth of POCHI
The concept for the POCHI came to me when I was searching for new ideas at a five-and-dime store and saw some coin purses. I've always loved the traditional Japanese coin purses made with pretty fabrics and the ones they had at that store were very cute. That's when it struck me: What if we made coin purses out of silicone? An image popped into my head (roughly the same thing as what we ended up selling), and I thought to myself, "This will definitely be cute!"It was in June 2008, at my very first in-house planning meeting, that I brought up the idea for the POCHI. All of my colleagues liked my proposal, so we began thinking about how to bring it to the market and we started developing the product. The theme of the planning meeting had been "sundries made of silicone." Up until that point, there had been a lot of kitchen goods made with silicone, and they always looked cheerful and colorful in shops, so we were trying to think of other ideas that might work.
The first prototype didn't match that mental image I had at all, but I remember how happy I felt to see my first design come to life. Because there was no metal frame, though, the clasp was really wobbly. There was no way that you could close it.
Pochi
Kaisatsu card holder
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